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What’s your first reaction to a major unexpected demand surge?
Demand disruptions are getting quite frequent now-a-days. There are occasions when we see a major unpredicted demand surge. How you react to such a surge can be quite revealing.
The most common reaction is getting overwhelmed... How will we service this demand? Sales team could have seen it coming and alerted us beforehand. Panic sets in. Supply chain team gets into a firefighting mode, trying to somehow capture as much of this demand surge as possible.
It need not be like this.
A few supply chain teams would react quite differently. They see it as an opportunity. They know their supply chain is more flexible and more responsive than their competitors… they get excited to capture most of this demand surge. They have implemented Agile design, Agile processes, and Agile practices in their supply chain.
The true differentiator of a Supply Chain is its agility.