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How soon can you spot a googly?
Cricket lovers have long been intrigued by the concept of a googly, which is a highly deceptive ball bowled to confuse the batsman and force him into a mistake. The key to playing googlies is to spot it as early as possible.
Most batsmen are unable to spot it till the ball pitches in front of them and takes the unexpected turn. As a result, they have very little time to adjust their shot. However, skilled batsmen can spot it quite a bit earlier… when the ball is released by the bowler! They get enough time to not only adjust their shot but also to shuffle their legs in position for a big hit.
The real expert batsmen can spot a googly even earlier… much before the ball is released. They can spot it from the way the bowler holds the ball! They get enough time to get to the pitch of the ball, and even offer the reverse sweep shot.
Googlies are like demand disruptions. Most companies notice it after it hits them. However, there are enough triggers before that which hint a forthcoming demand disruption.
A good Demand Sensing engine helps in catching these triggers early, predict a demand disruption and give us enough time to not only respond to it but even leverage it to our benefit.
Supply Chain planning without a good Demand Sensing engine is like being vulnerable to googlies!