Agility gives a Decisive Competitive Edge in perishable categories.

Perishables have always posed a challenge to their distribution systems.

  • How frequently should we deliver to stores?
  • How much should we deliver?

These questions are at the heart of what distinguishes perishables from others.

  • Store inventory must be maintained within a narrow range
  • Higher inventory leads to expiry and return
  • Lower inventory leads to stockouts

Moreover, demand for these perishables varies significantly from day to day.

  • Weekends typically see a spike
  • So do festivals and holidays
  • Vacations and school closures often see a dip

 

It’s a real tight rope walk.

How do we run this supply chain? The answer lies in agility.

  • Predict near term demand considering all known demand drivers
  • Maintain store inventory allowing for prediction errors

An agile Demand Sensing based replenishment engine gives significant improvement on all the objectives.

  • Offer fresher products to consumers
  • Minimize expiry and returns
  • Minimize stockouts

In TOC parlance, we call it ‘Buffer Targeting’.