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Would you help your sales team with a disruptive offering?
Most consumer companies have their major sales coming through the distributor - retailer channel. Retailers, being closest to consumers, experience the highest variability in demand. As a result, their replenishment plans for stores and distribution centers are often sub-optimal, leading to stockouts on their shelves.
On the other hand, their leverage with manufacturing companies is severely restricted by the agreed lead times and MOQs. Even when a retailer is fairly sure of an impending stockout, he feels helpless.
As a vendor, can you commit to a flexible lead time, which could be as low as same day delivery for urgent requirements? Can you do away with the MOQ requirements in such cases?
Such an offer is difficult to replicate by your competitors. Next time the retailer is staring at a probable stockout, who do you think will get that order?
Helping your customers win during tough times is a sure shot for accelerating your business.