Email
sinha.rk.dr@gmail.com
Full negative impact of stockouts is rarely understood.
Stockouts on retail shelves have a whole lot of negative impact on the brand, the obvious one being loss of sales. However, the bigger impacts, affecting brand health, are often ignored.
When your brand is stocked out on the retail shelf, you are indirectly nudging your consumers to try out your competitors’ brand. Have you thought about its negative impact on the brand health?
Companies take a whole lot of initiatives to build their brands over long periods of time. Strong brands have high repeat purchases from loyal consumers. Imagine your loyal consumers being nudged to try some other brand? Not by a competitor, but your own actions?
Next time you look at the stockout figures, think of the brand health!