Email
sinha.rk.dr@gmail.com
Simple questions in Supply Chain lead to profound improvements.
It pays to be curious if we want to improve our supply chain performance. My experience suggests that simple questions, when answered honestly, lead to some of the most profound improvements. Let’s see a few examples.
Should we listen to consumer feedback? The most widely available feedback is in terms of what consumers are actually buying. If we truly want to listen to consumer feedback, why should we continue to believe in the demand forecast done weeks ago? Point to ponder…
If the demand is accelerating, should be step up production? If you answer it in the affirmative, sticking to Master Production Schedule derived weeks ago makes no sense. Point to ponder…
Is product freshness important for consumers? If yes, why should we continue to produce in large batches and make a part of this production stale, by design, before consumers get a chance to buy it? Point to ponder…
Let’s start with the most fundamental questions, answer them honestly and redesign our supply chain to stay true to our answers.