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Are you leveraging ‘Windows of Opportunity’ in the market place?
Uncertainty and disruption in the market place create several ‘Windows of Opportunity’ for supply chains to leverage.
Some of these windows are deliberately opened by the company itself. Brands offer consumer promotions. Sales teams work on channel expansion. New products are introduced in the market. These are known in advance, but their impact is difficult to predict. Is your supply chain planning and execution resilient enough to leverage these opportunities to the maximum?
Sometimes the windows are opened by the competitors. Their product is in short supply. A distributor has discontinued their product line. They have increased prices ahead of other industry players. These can’t be known in advance. Is your supply chain responsive to identify and exploit these opportunities?
The benefits of creating resilience and responsiveness in supply chain can’t be estimated well in advance. However, these do show up in day-to-day working in terms of accelerated revenue and increased market share.