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Is your supply chain on a continuous improvement path?
Every supply chain is designed to excel in a specific market construct and a set of consumer needs. As the market evolves and the consumers become more demanding, supply chains should adapt to the new requirements. It is a continuous process and needs to be managed systematically.
The first needs for improvement come from the consumer level metrics of availability, freshness, and assortment. Do we see stockouts on the retail shelves? How do we minimize it? How fresh are our products when consumers want to buy them? Can we improve the freshness? Can we improve the assortment of our product range on the retail shelves through agile replenishment, without expanding the shelf space?
These are some of the improvement levers which directly impact the topline. Of course, improving these metrics would need the back-end operations to be more flexible and responsive.
Companies deploying the Process of Ongoing Improvement (POOGI) are loved by consumers as they see the metrics, which matter to them, improve continuously.