Email
sinha.rk.dr@gmail.com
How often do we observe consumers?
Mindful observation is a great feed for innovation. We need to develop the habit of observing consumers for a good time in an unobtrusive way.
I often spend 30 minutes or more, standing at the end of an isle in a self-service store, observing consumers interact with various products and make their selection. Some of the deepest insights have come from this practice. For example, more consumers now getting aware of product freshness by looking at the date of manufacturing.
I would strongly recommend all Supply Chain professionals to spend some time in this consumer observation practice and decipher consumer behaviour first hand.
Would love to hear from you your insights gained through consumer observation…