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Push sales lead to turbulence in product flow.
It’s quite common to see large chunks of push sales happening at the month-end, quarter-end, and year-end. How does it affect supply chain performance?
Push sales do result in turbulence in the product flow, which may take a week to 10 days to come back to normal. Such periods of high turbulence lead to many inefficiencies. While the pushed products end up with high stocks and get stale at customer locations, slow movers often get ignored during the turbulent period, resulting in their stockout.
If you are a jogger or a brisk walker, imagine taking a long jump after completing every kilometre! How would you feel? Supply chains pretty much feel similar pain and discomfort.
Let’s empathize with them.