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How do we develop our ability to respond to market shifts?
When companies notice a significant shift in demand for their products, most teams struggle with shortages and inventory pileups. How do we improve the supply chain design for better response ability?
The answer is hinted in the question itself. Response ability starts with taking responsibility. We must first take responsibility for shortages and stock pileups before we can look at improving the supply capabilities.
This crucial step is often missed by certain teams who think the root cause is market disruption and not their internal capabilities.