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Why is it so hard to challenge the underlying assumptions and beliefs in Supply Chain?
Moving to a higher level of supply chain performance often requires challenging our long held beliefs and the underlying assumptions. Companies have found it tough to navigate this essential step in their improvement journey. Why is it?
It is difficult, precisely because those beliefs and assumptions have served us well over decades. These evolved for a specific reason which was possibly the right thing to do in that context.
However, the market context has changed. Newer sales channels like Ecom and Quick Commerce have evolved. Social media is now influencing consumer choices like never before. Consumer tolerance time has come down.
The new context makes many of the old beliefs and assumptions obsolete. The way horse driven carriages gave way to automobiles, we now need more agile policies and processes to succeed in the current context.
Teams who have understood the changed context find it much easier to challenge their old beliefs and the underlying assumptions. Others need more focus on understanding the context change to make their supply chain more agile.