Is your Supply Chain running too smoothly?

It sounds like utopia, isn’t it? No stockouts, no missed deliveries, no firefighting. Flow is smooth, no stress in the team. Why should we worry?

If you examine it closely, it’s probably a case of relaxed commitments to your customers. Probably product freshness is getting compromised due to high inventory levels. Probably the working capital is high.

If you are in such a seemingly comfortable situation, it’s time to tighten the specs and gain some competitive advantage. You can probably promise faster deliveries to your customers beyond their current expectations, making it difficult for your competitors to match. You may tighten inventory norms and offer fresher products to consumers on retail shelves, fresher than competing products.

It's an apt situation to gain some unique competitive advantage over your competitors.