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Demand Shaping is highly under-leveraged for obsolescence prevention.
Supply Chain teams struggle with stockouts as well as surplus inventory. Some of this surplus keeps ageing and leads to obsolescence or near obsolescence, when the balance shelf life drops to a level where selling at full price or near full price becomes difficult.
There are ways to prevent obsolescence. We have seen reduction of as much as 90% in obsolescence value in certain companies.
A good practice is to track ageing at the granular level and act before it’s too late. Demand Shaping comes in handy to liquidate this surplus in time in channels and geographies where small discounts or promotions can do the trick.