Email
sinha.rk.dr@gmail.com
Synchronised Response Of The Entire Supply Chain Is Vital.
In case of an unusual demand surge of an item in a geography, all the constituents of the extended supply chain should respond quickly in a cohesive manner… distribution to that geography should go up, factory should take a higher production run, and vendors of its input materials should deliver more.
Speed of response of these constituents would determine how much of the additional demand can be actually captured. Slow response is likely to result in lost sales.
Simple heuristics can help in executing such synchronized actions within a day of such a surge.
Does your supply chain have these heuristics for full synchronized response to demand changes within 24 hours?